Promote Your Giveaway: Instagram
Like Pinterest, Instagram is a great place to promote your giveaway by providing another visual medium for your content. Boasting over 200M users, 100% of your Instagram posts will appear on your customers newsfeed, which can translate into more brand recognition. Having an active presence on Instagram is just one more way you can drive awareness to your giveaway. In this section, you’ll learn a few tips to get your giveaway extra exposure through Instagram.
Posting photos / videos
Instagram allows you to post both photos and videos to your account. While Instagram opened up the ability to view Instagram profiles from your desktop, in order to post to Instagram, it must be done through a mobile device. Instagram probably won’t let you upload images from the web anytime soon; it’s an app focused on photos taken in real-time on the go. Giving users the ability to upload from the web could make the Instagram community less authentic.
Here are some other subjects you should keep in mind when thinking about how to promote your giveaway through Instagram:
-
Links only from your profile. With Instagram, you’re not able to link directly to a page when you post an image. Because of this, you shouldn’t expect to drive a lot of traffic to your site with Instagram. Your goals should be improving your brand’s visibility and building a community around the pictures and videos you post than about driving traffic to your site. The only location you can create a clickable URL is directly in your Instagram’s profile next to your profile description.
-
Upload from a mobile device. As stated above, Instagram will only allow you to post your images through their mobile app. That doesn’t mean you can’t add some extra oomph to your posts through other apps that integrate with Instagram. Check out these several blog posts that discuss what apps you can use to improve and enhance your Instagram posts.
-
Use of hashtags. When you open up the Instagram app on your phone, you’ll be able to find posts based on hashtags through the ‘explore’ feature. Because of this, using hashtags in your posts can help help your posts get extra exposure. Like using hashtags on other social networks, try to use no more than two to three hashtags per Instagram post.
Have a great Instagram account
Having an active & engaged presence on Instagram can help your promotions be more successful. Here’s a curated list of other compelling blog posts and materials about marketing on Instagram that you’ll find helpful:
FOLLOW US ON INSTAGRAM
Next: Learn best practices surrounding promoting your giveaway through your newsletter