Promote Your Giveaway: Other Sites

There are many social networks and various locations on the web where you can advertise your promotion. While the larger channels and social networks are highlighted above in detail, that doesn’t mean you have to limit yourself to those. You know your audience best and where they’ll be most excited to hear about your promotion. As you’re thinking about where to promote your giveaway, no matter where you decide, keep the following suggestions in mind.

• Use CTAs. This can’t be stressed enough! No matter where you promote your giveaway, always use call-to-action messaging when you can. CTAs will help convert your audience into entrants.

• Include images. With the rise of Pinterest & Instagram, the internet is more visual than it ever has been. Include well-crafted images in your promotion wherever possible.

• Constantly test and experiment. You probably test and experiment with other marketing channels. Always consider running several giveaways with different parameters to get an idea of what works best. After one giveaway ends, try running your next giveaway with a different prize, different ways to enter, different timeframes, and see how your audience reacts.

• Plan ahead. Instead of stressing yourself out & scrambling to decide where to promote your giveaway as it’s running, decide how, where, and when you’re going to promote it ahead of time before the giveaway launches. It helps to be organized!

• Remember giveaway fundamentals. The better your giveaway is set up in regards to how your fans can participate and what prize you’re giving away, the better it will perform. If you’re giving away a cheap prize that entrants aren’t interested in, you can promote your giveaway all you want and it still won’t not be successful.

Other sites you can promote on may include:

• Google +. You’re allowed to promote your giveaway on Google +, but you’re not allowed to run the giveaway directly on Google +. Read more about this subject in our blog post "Why Your Next Giveaway Promotion Should Avoid Google+".

• YouTube. Got a following on YouTube? Could be a great place to announce you’ve got a giveaway going on and a great way to drive traffic.

• Vine. Similar to Instagram, consider Vine as another visual medium for your content. Could be a great way to show off the prize item you’re giving away.

• Giveaway directories. There are sites on the internet dedicated to organizing and listing sweepstakes and contests, which can bring your giveaway extra eyeballs. Additionally, there are hobbyists that enter sweepstakes and contests in their free time known as ‘sweepers’.

  Visit Giveaway Promote to learn more about giveaway directories and locations where you might list your promotion.

  To get a better idea of the sweeper community, read our blog post "Stop Hating on the Sweepers".

• Others? Reddit, retargeting ads, StumbleUpon, LinkedIn, Twitch.tv, Google Adwords. The list can go on and on. Think outside the box… you know where you’ll find your audience.

In the 'Ending Your Giveaway' section, you'll learn about best practices around contacting your winners, announcing them on social media, and sending out prizes.