Promote Your Giveaway: Facebook

Promote Your Giveaway on Facebook

Chances are you have a Facebook page. While other social networks exist, having a Facebook page means you probably have some kind of online following. If you don’t have a Facebook page for your business already, creating one is simple. Promoting your giveaway to your Facebook fans is a must; below you’ll learn about how you can best promote your giveaway on Facebook.

Status updates

Promote Your Giveaway with a Facebook Status Update

A status update is a message that you create and post on your Facebook timeline. Hopefully, the message is relevant about your business as not just your fans on Facebook will see, but really anyone who wants to see what you’re talking about. While your status update will be seen on your Facebook page, the hope is that it will be displayed on your fans’ Facebook news feeds as well.

Promoting your giveaway on Facebook through a status update is the most common way to share your promotion with your fans. You can link anyone from a Facebook page to your blog, website, or wherever you’re running your giveaway. You can make the associated message as short or as long as you’d like.

Here are some other tips you can use to help your giveaway receive more traffic through status updates on Facebook:

Status updates using the Rafflecopter Facebook app

If you’re posting a status update that links to your giveaway located off of Facebook on another site, such as your blog or a landing page that you’ve created, linking directly to the page works great. If you’re using the Rafflecopter Facebook app and directing traffic there, remember to use the mobile-friendly URL that’s provided so both your fans on desktop and mobile devices can access your giveaway.

For more information on how to use the provided mobile-friendly URL, check out the Rafflecopter knowledge base article here.

Cover photos

Promote Your Giveaway with a Facebook Cover Photo

Cover photos are prime real estate on your Facebook page and can be arranged and designed any way you’d like. The only rule is that ‘covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines.

Consider updating your cover photo to help promote your giveaway as it launches or as it’s ending. Your cover photo isn’t limited to the amount of text it contains.

Run a Facebook flash giveaway

Promote Your Giveaway with a Facebook Flash Giveaway

A ‘flash giveaway’ generally refers to a promotion that lasts less than 24 hours. As described earlier, running a flash giveaway on your Facebook page is a great way to engage your fanbase (it can be a fun way to give back to your fans as well!).

But it can also be a way to help bring attention to the bigger giveaway you’re currently running. Consider giving away a bite-sized prize in a flash giveaway on your Facebook page that brings attention to your main promotion in place of advertising on Facebook.

When launching your flash giveaway, bring attention to your main giveaway. When announcing the winners to the flash giveaway, remind your fans that if they didn’t win, they can still enter to win the main giveaway’s prize.

Check out Rafflecopter’s Facebook flash giveaway app that makes it easy to manage a flash giveaway on your Facebook timeline. If you're running a giveaway on your Facebook timeline, here's an article that describes 5 best practices for your Facebook timeline giveaway.

Have a great Facebook page

While the tips above should help your giveaway, running a great / healthy Facebook page will only help your promotions be more successful. Here’s a curated list of other compelling blog posts and materials about Facebook marketing that you’ll find helpful:


Next: Learn best practices surrounding promoting your giveaway on Twitter