Rafflecopter Use Cases
If you or your business has an online following (such as a blog or a Facebook page) and you think your customers, fans, & followers would enjoy the chance at winning a prize, you’ll find benefit in using Rafflecopter. Rafflecopter is used by brands, businesses, agencies, PR firms, and bloggers alike.
In addition to our customer stories page, you’ll find some use cases describing who is already using Rafflecopter below.
Brands & Businesses
Rafflecopter was created with brands and businesses in mind. If your company has a blog or Facebook page w/ an audience, Rafflecopter will work for you. From a local gelato shop, to dentist offices, to ecommerce companies, to large CPG companies, all kinds of companies use Rafflecopter:
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Terrapin Beer, a microbrewery based in Georgia, ran a Rafflecopter giveaway in conjunction with Osprey Packs to promote their new ‘Recreation Ale’.
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Arnold Schwarzenegger, the former Governer of California, ran a Rafflecopter giveaway to promote the release of his new book "Total Recall: My Unbelievably True Life Story".
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Downtown Seattle, a non-profit in Washington state, used Rafflecopter to run giveaways to help promote their summer events around town.
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The Dallas Cowboys, a professional American football franchise, ran a Rafflecopter giveaway to give out autographed sports memorabilia to their fans on Facebook.
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Engadget, a web magazine focused on technology and consumer electronics, uses Rafflecopter to run cross-promotions with their sponsors, giving away new electronic products to their readers.
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Omaha Steaks, a gourmet foods manufacturer, runs weekly giveaways for $20 gift cards to their ecommerce site as a way to grow and give back to their community.
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Intel, a semiconductor chip maker based in California, used Rafflecopter to give away tickets to a conference they were sponsoring.
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Smooch Frozen Yogurt, a frozen yougurt shop based in Boulder, CO, used Rafflecopter to help drive awareness to their brand and foot traffic to their dessert shop.
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York Coffee Emporium, a boutique roasters and coffee consultancy based in historic York, UK, used Rafflecopter to grow their leads for their coffee ecommerce store.
Agencies & PR Firms
Many agencies and PR firms have used Rafflecopter as an easy solution to manage their clients’ promotions. If you’re running a handful of giveaways for your clients across different domains and Facebook pages, there’s no need to use more than one account.
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Edelman, the world's largest PR firm, used Rafflecopter to promote their client, Pringles, and their new product line ‘Pringles Xtreme Flavors’
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Collective Bias, a shopper social media company, used Rafflecopter to help their client, 5 Hour Energy, run a promotion & survey their audience on how they used their product during the summer.
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Random House, the largest general-interest trade book publisher in the world, uses Rafflecopter to help promote books of the authors they work with.
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TapInfluence, an influencer marketing platform built for consumer brands, uses Rafflecopter to help their network of bloggers promote their clients’ products and services
Bloggers & Online Publishers
Back when Rafflecopter started in 2011, running giveaways on blogs was inefficient and scattered process. At the time, there were only a few apps that provided a solution, and they were expensive. Rafflecopter was born to help provide a solution.
Today, over two-thirds of the people that use Rafflecopter are bloggers & online publishers looking for an easy and cost-effective way to manage their giveaway promotions. Often times, bloggers give away products that either they’re passionate about that will get their readers excited, products they’ve created, or products given to them by sponsoring companies.
Publishers in the following blogging niches that have found benefit in using Rafflecopter: Parenting and Family, Technology, Fashion, Food, Travel, Lifestyle, Gaming, Finance, Photography, etc.