What is a Giveaway?
Technically speaking, when you hear the term ‘giveaway’, you should think of it as a promotional drawing where a prize is given away to a participant chosen from a pool of entries at random. A giveaway in this case is referred to as a ‘sweepstakes’. With that said, Rafflecopter is a software platform that allows you to run & manage a sweepstakes promotion.
Artistically speaking, a giveaway is a fun way to grow your audience while giving back to your fans.
It’s important to note there is no monetary charge for an entrant to participate in a sweepstakes, which is why you’ve probably seen the phrase ‘no purchase necessary’ associated with giveaways you’ve entered.
Next: Learn the Difference Between A Contest, Sweepstakes, & Lottery