Terms and Conditions

Before installing and promoting your giveaway, one topic worth discussing is your giveaway’s terms and conditions. These are effectively the official rules of your giveaway; think of it as a booklet that would come in the box of a board game that describes the rules and how to play.

Here are several topics you should consider when coming up with your terms and conditions:

• Promotion description. Describes the name of the promotion, when it starts and ends, who is administering the promotion.

• Eligibility. Describes who is eligible for the prize based on place of residency, affiliation with the sponsors, etc.

• Winner selection. How will the winners be determined? When will the winners be contacted? How will they be contacted?

• Official prizes. If you’re giving out a prize package, describe what’s in it, what each winner can expect, the average retail value (ARV).

• Privacy. When entrants participate in the giveaway, how will the information they’ve submitted to be entered (name, email, answers to questions, etc) be used?

• Limitation of liability. Put this clause in place to attempt to limit, define or eliminate damages occasioned by a party's conduct or breach of contract.

• Winner’s list. Entrants sometimes want to know who won; consider including an address where participants can find a list of winners to a particular sweepstakes.

• Sponsor. Describe the name of the company or organization responsible for the promotion.

• No purchase necessary. Having entrants purchase a product as a means of entry or increasing their odds in a sweepstakes is actually deemed an illegal lottery. Read more about the subject of no purchase necessary here.

Paying attention to the above topics can protect you and your entrants from disputes. Well-written rules will make it easy to determine if entrants are eligible, if they entered on time, what their prize is, etc.

One feature the Rafflecopter platform offers allows you to access to a terms and conditions template that makes it easy to create your own rules. Providing terms and conditions for all your promotions is vital to the success of your giveaway. However, they don't have to be as complicated as everyone makes them out to be. This feature is provided in the Rafflecopter platform to make it easy for you to add official terms and conditions / rules for your promotions.

While this feature can help you save a lot of time, please understand that you and only you are solely responsible for your promotion's compliance with the law and the legality surrounding your promotions. Metric Feat, LLC (creators of Rafflecopter) is in no way responsible for your promotion or the legality surrounding your promotion.

Next: Read these seven topics that will help you set your giveaway up for success