How to Promote Your Giveaway

If you can imagine, running a giveaway is like training and competing in a marathon: not all the effort is put forth during the actual event. Lots of time and thought goes into the preparation for an event of that magnitude. You have to plan ahead, train for the event, and prepare for challenges you’ll encounter along the way.

The process of managing a giveaway is the same way (though perhaps not as grueling!). To be successful, you should plan ahead how you’d like to run it, where you’d like to run it, and more importantly, how you plan on promoting it. Are you going to partner with other companies or bloggers to help you spread the word? Are you able to spread the word about your giveaway on your Twitter account? Perhaps your email list?

Marketing your promotion is just as important as choosing the prize, how long it lasts, etc. To help manage this process, become familiar with this section to help you decide when to promote your giveaway, how to promote your giveaway, and where to promote it.

Next: Learn best practices surrounding when you should be promoting your giveaway