Where To Run Your Giveaway
As the giveaway admin, it’s up to you to decide where you’d like to run your giveaway. With the embed code provided along with access to the Rafflecopter Facebook app, you have a lot of possibilities. Below are a few considerations you should take into account when thinking about where to run your next promotion.
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Your website. Strongly consider running your giveaway on your own website. In general, a giveaway promotion can drive a significant amount of traffic. If you run your giveaway on a domain that you control, you have more insight into the traffic driven to that page. Running a promotion on a social media platform, you don’t necessarily have full control of that. On that note, some have found great success by creating a landing page specific for their giveaway.
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Your blog. Consider running your giveaway on your blog. The Rafflecopter giveaway widget is 400px wide and was originally designed to fit in the main column of your blog and works great on popular blogging platforms like Wordpress and Blogger. As described above, you have control of your blog’s analytics and traffic numbers. Be sure that your blogging platform is compatible with embeddable javascript. For example, if you run your blog on a Wordpress.com site and they host your blog, they won’t let you embed javascript.
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On another blog. You can share your giveaway with other bloggers or businesses so they're able to embed the giveaway on their website, blog, or Facebook page. To do this, give them the URL generated on the right side of your giveaway's installation page under 'other options' titled ‘Share this giveaway with other bloggers/pages'. This will allow them to access your widget code and the ability to install it on their Facebook page. Don’t worry, it won't give them access to your giveaway's setup or entries tab (learn more).
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On Facebook. Running a giveaway on Facebook could get you closer to your fans, but you won’t have as much control. Not all your potential entrants will have a Facebook account either. These are some things to consider before going all in on running your giveaway only on Facebook. Learn more about Rafflecopter's Facebook giveaway app.
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All of the above? Consider running your giveaway in multiple locations. Try a combination of running a giveaway on your blog and Facebook page to allow for your fans to enter your giveaway on Facebook while still giving those individuals that don’t have a Facebook account to enter elsewhere. Another option to consider is to run your giveaway on several blogs or several Facebook pages concurrently for additional exposure.
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On a Rafflecopter.com page. While you’ll be better off hosting your giveaway on your own site, if you'd like to send entrants to a landing page that's hosted on Rafflecopter.com, you can direct your entrants to the URL found on the right side of your giveaway's installation tab (learn more).
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On your email list? Thinking about embedding your giveaway in your newsletter? Such functionality, while theoretically possible, wouldn't be very practical given that most email clients strip out or disable javascript in order to prevent malicious code execution or other security issues. Since the Rafflecopter widget is a javascript application, it’s highly recommended that you don’t do this. As a better solution, link your newsletter subscribers to your site or your blog where the giveaway is taking place.