Planning Your Next Giveaway

Wasn’t that fun? If your winners have received their prizes after the giveaway is over, consider it a job well done. Now it’s time to think about running your next giveaway; 87% of those two run a second giveaway with Rafflecopter will see their second giveaway perform better than their first.

As you think about running your next giveaway, there are a handful of things you can test against your previous giveaway:

• The ARV of the prize

• How many prizes you give away

• How long your giveaway runs for

• Where your giveaway runs

• How you promote it

• How entrants can participate

You probably test and experiment with other marketing channels; you’ll find more success in your next giveaway if you think about what parameters of your next giveaway can be changed to improve its performance.